There is no magical formula to posting, but there are a few ways to increase your chances of reaching your target audience.
This should be customized based on your target audience and the platform you're using to post on. Every firm has a different target. However, we can tell you what works best on each platform. On Facebook, personal posts & professional posts given from a personal perspective tend to work best. On Linked In, you tend to reach small business owners and CEO's, so keeping a professional and/or educational tone performs well. Whatever you post, it should always link back to your website. On your website, prospects and clients will be able to see your information, your calls to action and the funnels used to keep them there.
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How often you post is determined by a few things. It depends on how much content you have or how much time you have to create it and to push it out. We recommend posting at least once a week. We found that you can go longer periods of time without posting on LinkedIn than on Facebook without hurting your reach.
Well, there you have it, folks. We hope you found this Advisor Marketing Tip of the Day helpful to your marketing strategy. For more resources on how to up your marketing game, sign up to become a Savvy Advisor today!
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