Have you ever wondered why certain colors affect you in specific ways? Do you have trouble choosing colors that enhance each other? Does coming up with the proper branding colors seem daunting? Not to worry, we are here to help give you a fuller understanding of how to use color in your marketing.
Color theory encompasses a wide range of topics, and we believe there is too much important information to share in a single blog. That’s why we have created a three-part informative series about color theory. Color theory encompasses both the science and art of using color. It explains how humans perceive color, and the visual effects when colors mix, match, or contrast with each other. Color theory also involves the messages colors communicate and the methods used to replicate color.
When using both warm and cool colors, the eye sees the warm colors first, bringing them to the front, while the cool colors go to the background.
