Everyone knows it’s important to maintain an air of professionalism in your social media. You’re the best in the biz, and should be portrayed as such, right? While it’s one thing to show off your capabilities to get a potential client interested, showing that you’re human is what will keep them coming back. Adding a personal touch to your online presence is what will help you build relationships with your audience and show that you’re all about providing exceptional service.
Don’t know the first thing about showing your personal side on social media? Well, today’s your lucky day, friend! The crack team at Kalli Collective is here with some tips sure to inject some soul into your SOULcial media.
We’re not talking about how well you can sing. We’re referring to the personality portrayed through your written words. We’ve all been on the phone with an automated message, wishing that we could just talk to a human. This feeling also exists when reading a robotic block of text. When writing for social media, you don’t want to simply state your case in a plain straightforward way. Instead, try writing in the same way you would speak to your clients.
How you write, of course, depends on who your audience is. Different demographics require different styles of writing. Are you writing to people already well-versed in your industry? Don’t be afraid to use more technical jargon to stay on their competency level. Are they newcomers to your world? Simplify your technical terms so readers don’t feel overwhelmed and alienated. Is your audience younger? Drop some emojis in there. The ultimate goal is to convey how excited you are about the work you do into text, so have fun with it!
Chances are multiple people will be writing content for your social media accounts. Not only is it important to have a relatable tone with your audience, you also want to make sure it’s consistent. We would recommend creating an internal style guide that lays out the tone of voice for your brand. Include common terms, hashtags and other things that speak to the overall vibe of your brand. This isn’t just for the posts, either. Your brand’s tone should extend to engaging with your audience in comments or messages. A consistent tone will create the illusion that the brand itself is a living, breathing person, strengthening its connection with your audience.
Your brand now has a voice, but it takes more than just words to showcase its personality. Behind your company is your incredible team. Why not show them off? One of the best ways to create a sense of transparency with your audience is by creating content that highlights your employees. Letting your audience take a peek into the goings-on of your team breaks down the company-to-customer barrier and creates a human-to-human connection. Team events, major milestones, birthdays, holidays, show them all! And be sure to include loads of pictures!
It doesn’t stop at showcasing the lives of your employees. You can also showcase what your business does for the lives of your employees. Testimonials from your team about positive work experiences bolsters that human connection. It tells the audience that your business cares for your team, so they can better care for your customers.
Obviously, the best way to make a personal connection with your audience is by talking to them face-to-face. But when that’s not an option, or you’re trying to create a strong relationship over vast distances, why not try the next best thing—video. Video content is a great way to show your audience your business’s human element because it actually shows them an honest-to-goodness human. We wanted you to write how you talk. Now’s your chance to talk how you talk!
Got a topic you’d like to educate people on? An explainer video would help enrich those minds. Know an interesting person who could give insight on issues your audience cares about? Bring them in for an one-on-one interview. These types of videos not only put a face to your business, they establish credibility, illustrate that you are an expert in your field and put you one step closer to connecting with your audience.
Opening up to your audience and showing them you’re more than just a faceless business can be tricky, as it can be easy to fall on the side of insincere. Luckily, Kalli Collective’s got your back. Our team of writers, strategists, designers and content producers are here to help your business show its human side. Contact us today, and we’ll take it...personally.
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