So you’re an advisor, not an accountant. But ignoring or dismissing tax season could be costing you new client opportunities. There are natural connections and easy conversation starters that could both draw in new clients and further deepen the trust you’ve built with those you’re already working with.
Why it’s important.
Unlike most accountants, you have the perspective that gives you a holistic picture of a client’s financial health and strategy. You have an opportunity to position yourself as their finance Jiminy Cricket, the trusted voice in their ear for all things finance.
What if Jiminy Cricket limited his advice to the workshop or only when the sky was clear? Pinocchio would have remained hollow and probably pretty incapable of building his own wealth. Going quiet during one of the most overt and recognized financial seasons of the year is like Jiminy telling Pinocchio he’ll have to figure out the wishing on a star thing on his own because he doesn’t like going out after dark.
The point is, the more you’re on their shoulder, the likelier they are to listen.
A few things to get you started.
Taxes can be an easy gateway to larger wealth and investment conversations. Quick pointers and conversation starters are an easy way to draw in a new client pool. Here are a few ideas to get you started:
The key to taking advantage of the marketing opportunities tax season can bring is to initiate. The greatest obstacle to client acquisition is waiting around for them to initiate conversation. Use the examples above to get started, write a helpful blog post, or a series of social media posts. Find ways to position tax conversations as part of a larger wealth journey, a journey that you can guide them in.
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