A.U.M.™ LIVE - People Connect with People

Financial advice requires professionalism—but connection often comes from something more personal.

Join Laura Garfield of Idea Decanter and Ari Baum, founder of Endurance Wealth Partners, for a conversation about the balance between professional credibility and relatable storytelling in advisor marketing.

Ari recently shared his marathon journey with his audience, creating a powerful connection that went far beyond financial topics.

➡️ Why relatable stories can strengthen client relationships
➡️ How advisors can balance professionalism with authenticity
➡️ Why personal experiences often resonate more than polished messaging
➡️ Ways advisors can share their story without losing credibility

✨ Brought to you by the Financial Planning Association (FPA)

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