Not all lead magnets are created equal—and the best ones don’t just collect emails… they create conversations. Join Kalli Fedusenko, Advisor Marketing, Speaker and Craig Clark, Chief Growth Officer at Nitrogen, for a deep dive into how interactive lead magnets are helping financial advisors drive more qualified leads and close more business.
From quizzes to calculators to real-time risk assessments, you’ll learn how to turn your lead gen tools into actual sales enablement strategies.
➡️ How Nitrogen evolved from a risk tool to a sales engine
➡️ Why interactivity boosts conversions and trust
➡️ What to do with the data once a lead is captured
➡️ How advisors can build their own tools to drive results
✨ Brought to you by the Financial Planning Association (FPA)
Smart advisors know podcasting is one of the best ways take your firm from service provider to trusted ally. Savvy advisors know it’s not enough to hit “record”-- you have to make sure your audience sees your podcast and is excited to press play.
Scale your success without increasing your workload by learning how to promote your podcast like a pro.
Learn how to build relationships with your target audience through a strong online presence.
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