What’s in a name? Well, a lot! When you hear the term “Dos Equis” or the word “Digiorno,” an image, tone, and guarantee come to mind. It goes to show that when a company puts careful thought into creating and promoting its brand, all it takes is a mention of the business name to conjure up images and sensations in the minds of audience members. You may have a clear idea of who your business is and what it’s about, but the public won’t know who you are or why they should care about your services unless you spend some time fleshing out your identity.
If your brand feels more like cold oatmeal than a piping-hot pizza, stick around as we dive into revitalizing your brand and paving the way for a smooth rollout.
When all of your content sends a consistent message in line with your goals, your target market starts to perk its ears up.
